Sponsored Ads

Align your brand with relevant entertainment.

Rovi sponsorship opportunities through brand association is a great way to drive awareness and take credit for bringing consumers enjoyable, yet related, entertainment content. Through our Sponsored Ads packages, we'll help align your brand with content types, categories and programs that make sense.

Our smart TV advertising options include Banner and Tower entry points that are embedded in a pay TV guide or connected device application. They enable access to Product Showcase, Entertainment or Lifestyle Portals that you can sponsor.

Available online advertising options include:

Feature block-and-strip
Unique landing pages
Sponsored websites and skins
Custom programs
And more

Sponsored ad campaign examples

BMO World Elite

Lifestyle Portal – Various ad entry points lead to a Lifestyle Portal, combining a promotional angle with content that's inherently interesting to consumers. From the portal's main page, they can select either "Golf Programming" for weekly updates or "BMO World Elite" to explore a promotional offer.

view campaign

flatscreen tv showing ad for Unilever/Hellman's Chicken Challenge

Unilever/Hellmann's Chicken Challenge

Lifestyle Portal – Consumers can access portal through various ad entry points, including those from connected devices and pay TV services. From the portal's main page, they can choose such options as "Get Recipes," "Submit Your Own Dish" and "Watch Videos."

view campaign

Sponsored Ads: BMO World Elite

two flatscreen tvs showing side-panel and lower banner ads for BMO World Elite

View a recent campaign for BMO World Elite

Consumers are presented with ad entry points. When clicked, users are automatically directed to the Lifestyle Portal.

flatscreen tv showing home of interactive ad for BMO World Elite

Clear navigation with multiple points of interest

From the Lifestyle Portal's main page, consumers can select one of two options: "Golf Programming" or "BMO World Elite."

flatscreen tv showing custom golf content inside interactive ad for BMO World Elite

Lifestyle-driven program information

If "Golf Programming" is selected, consumers are presented with the latest upcoming golf program information, which is updated on a weekly basis.

flatscreen tv showing promotional offer inside interactive ad for BMO World Elite

Product focused on content

If "BMO World Elite" is selected, the consumer is presented with details about the product specific promotional offer.

Sponsored Ads: Unilever/Hellman's

two flatscreen tvs showing side-panel and bottom banner ads for Unilever/Hellman's Chicken Challenge

View a recent campaign for Unilever/Hellman's

Consumers are presented with ad entry point. When clicked, users are automatically directed to Lifestyle Portal.

flatscreen tv showing custom content inside interactive ad for Unilver/Hellman's Chicken Challenge

Consumer-driven interactive content

From the Lifestyle Portal's main page, consumers take the wheel where they can get recipes, watch videos, submit their own dish or go to the brand's website.