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measurement
Tools that show you what's working.
Rovi understands the value of rich data. Through our strategic partnerships with managed service providers and Rovi Analytics, Kantar Media Research, Rentrak and 24/7 Real Media, we go well beyond traditional analytics to bring you invaluable campaign insights that can impact your business strategy.
For each campaign, Rovi delivers comprehensive measurement reports across our entire smart TV advertising footprint. These cross-platform reports are based on data gathered from Rovi and our partners. To date, we offer a strong, representative household sample of more than 300,000 set-top boxes in many of the top DMAs. Plus, we can measure campaign effectiveness across all Internet-connected TVs and devices within Rovi Advertising Network – a combined total of three million Internet-connected TVs and devices.
- Data on millions of households worldwide
- Aggregate data on tune-in, VOD and DVR usage
- Campaign performance analyses on household impressions by daypart and video views
- A wide variety of measurement options including time spent, uniques, impressions, conversions (actions), click throughs and census or sample metrics
- Custom research on key attitudinal and behavioral metrics
Get media kits
Find out how to reach and interact with millions of households across multiple entertainment platforms.
Play overview video
Learn how to think about your TV buys in terms of non-traditional ad units that deliver real action through interaction.
Tailor your campaign
Make your efforts even more effective with our optional ad enhancements.