Refine targeting and optimize your ad spend for the best ROI using a wide variety of metrics, including time spent, uniques, impressions, conversions (actions), click throughs and census or sample metrics.

Enhance visibility by customizing standard program listings by genre, network and time segment. These can include TV shows, movies, sporting events and more.

Help customers find your location nearest them.

Reach the right audience and the most relevant segment of consumers with geographic, demographic and psychographic targeting.

Give your paid program a more appealing title that appears in the guide.

Engage consumers by embedding a brief commercial between ad entry points and destinations (e.g., microsite, sponsored video).

Enable consumers to vote for a favorite show, product or service.

Drive consumers to specific content by filtering results to display specific programs.

Give consumers the opportunity to win while Rovi manages fulfillment – from prize procurement and winner selection, to notification and shipment.

Provide a rich, engaging experience by allowing consumers to navigate from one portal to a supporting portal that includes more details and features.

Generate new leads, send coupons, drive traffic to your website and benefit from such RFI options as click to call, email, QR codes, toll-free numbers and dedicated URLs..

Deepen consumer relationships and broaden your reach, while gleaning key insights about your target audience and their perceptions of your brand.

Expand revenue potential by presenting consumers with the opportunity to purchase product/service using their remotes.

Increase brand awareness through more video views, while delivering a more engaging experience across your microsite.

Encourage more tune-ins by making it easy for consumers to stay connected with their favorite programs.