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branded ads
If they're enjoying it, they'll forget it's an ad.
Rovi's in-house creative team works closely with our clients to produce engaging, relevant ads for your consumers. Our Branded Ads are designed to elevate user experiences with promotions, interactive content and video.
We offer three types of smart TV advertising microsites that can be included with your Branded Ads package:
- Product Showcase Portals
- Lifestyle Portals
- Entertainment Portals
Available online advertising options include:
- Standard units (300x250, 728x90, 160x600)
- Rich media
- Roadblocks
- Expandable
- Push down
- Interstitials
- Pop-under
- And more
- Click-to-play
- Auto-play
- Pre-roll video
- Companion banners
Branded ad campaign examples
20th Century Fox
Mr. Popper's Penguins
Entertainment Portal – Ad entry points from pay TV services and connected devices lead consumers to an Entertainment Portal where they can watch trailers and enjoy associated content.
view campaign
Ragu
Lifestyle Portal – From ad entry point, consumers are presented with an attractive call to action. Upon click, a video is automatically played.
view campaignBranded Ads: 20th Century Fox
View a recent campaign for 20th Century Fox
When ad entry point is clicked, users are directed to the Entertainment Portal.
Engaging content and social media components
From the Entertainment Portal's main page, consumers can choose to watch the trailer, learn about the film or interact through social media.
Enhanced viewer experience
The trailer, like many video display options available on Rovi Ad Network, is offered in full screen.
Branded Ads: Ragu
View a recent campaign for Ragu
From ad entry point, a call to action invites users to explore more. Upon click, consumers are directed to a Lifestyle Portal.
Portal main page with video and interactive content
The Lifestyle Portal features promotional content and invites consumers to join the conversation.
Get media kits
Find out how to reach and interact with millions of households across multiple entertainment platforms.
Play overview video
Learn how to think about your TV buys in terms of non-traditional ad units that deliver real action through interaction.
Tailor your campaign
Make your efforts even more effective with our optional ad enhancements.