As TV programming evolves to be smarter, more available and interactive, consumers are taking an active role in searching and watching on their own terms. They are viewing recorded content and fast forwarding through ads. Or, they're skipping traditional TV in favor of web-based content delivered to different devices. With Rovi Advertising Network, your ad will be right there with them – when they're most engaged – when they're discovering what's on. And, you'll connect with an audience that is ready to interact with your ad. Better still, as Rovi Advertising Network continues to grow, so does our technology with interactive advancements that help deliver your most innovative media campaigns with measurable results.